#marketingstrategist

Let’s start with a blunt truth: logos don’t open wallets—offers do. If you’re tired of “awareness” that never cashes out, this is for you. Direct marketing is the discipline of […]

Let’s be honest… Most marketing fails. Not because the product is bad.Not because people don’t want what you sell.Not even because the market is “too crowded.” It fails because the […]

Let’s start with a brutal truth: Most marketing campaigns fail before they ever launch. Not because the product’s bad. Not because the offer’s weak. Not even because the copy stinks […]

Let’s be brutally honest for a second. Most e-newsletters suck. They’re dull. Lifeless. Packed with generic “value” nobody asked for. And worse — they’re written as if the goal is […]

Let’s get one thing straight—if you’ve got a good copywriter, you’re sitting on a gold mine. And firing them? That’s like tossing your golden goose in the fryer because it […]

Build authority. Lower your CAC. Own the relationship. Let’s start with a blunt truth most teams whisper but rarely say out loud: you don’t own your audience on social. Algorithms […]

Before You Buy Another Click: Run This Big-Idea Test and Kill the Losers Before You Buy Another Click: Run This Big-Idea Test and Kill the Losers Your ad account isn’t […]

You don’t need a fancier funnel. You need bullets that make fingers twitch. Fascinations—those short, punchy curiosity bullets—are the little salespeople that slip past resistance and whisper, “Just one click…” […]

How to turn “so what?” into “shut up and take my money.” Picture this: you’re in front of a business owner or marketing director. You’ve got a solid product, a […]