The Hidden Problem Killing Your Marketing Campaigns
Let’s get brutally honest for a second…
Most marketing campaigns fail not because your offer is weak.
Not because your price is too high.
Not even because your product stinks.
They fail because your message is foggy.
When your marketing sounds like a puzzle, prospects don’t have time to solve it—they just move on.
That’s where Donald Miller’s StoryBrand framework steps in like a scalpel in the hands of a master surgeon… slicing through confusion and giving your marketing message clarity that converts.
Why StoryBrand Works Like Crazy
StoryBrand flips the spotlight from you to your customer.
Instead of shouting, “Look how great we are!” — it helps you whisper, “Here’s how we can help you win.”
And that, my friend, is the difference between marketing that gets ignored and marketing that moves money.
Here’s the secret: every prospect is the hero of their own story.
They’re not looking for another company bragging about features.
They’re looking for a guide who understands their pain and has a plan to help them achieve victory.
When you position your business as that guide—instead of the hero—you tap into an unstoppable psychological current that draws customers to you like metal to a magnet.
The 7-Part StoryBrand Formula (and How to Use It in Any Campaign)
Let’s break it down the Makepeace way—direct, powerful, and profitable.
A Character (Your Customer)
They’re the hero. Define what they really want—more time, more money, more peace of mind, better health, etc.
Has a Problem
External problem? Internal pain? Philosophical injustice?
Hit it hard. “You’re tired of wasting money on marketing that doesn’t convert.”
“You’re frustrated by sleepless nights wondering where the next customer will come from.”
Meets a Guide (You)
You’ve walked this road before. You understand the struggle.
You’re not a superhero—you’re Yoda to their Luke Skywalker.
Who Gives Them a Plan
Spell it out. 3–4 simple steps max.
Confusion kills conversion—simplicity sells.
And Calls Them to Action
Make it bold. Make it urgent. “Schedule your free strategy call today.”
“Get your custom marketing plan now.”
That Helps Them Avoid Failure
Paint the nightmare they want to avoid: lost revenue, failed campaigns, or being invisible to their market.
And Ends in Success
Show the transformation:
From confused → clear.
From struggling → thriving.
From broke → banked.
How to Apply StoryBrand Across All Your Marketing
Website: Your homepage should read like a movie trailer—clear problem, simple plan, emotional promise.
Emails: Tell mini-stories that connect pain to promise.
Ads: Lead with the hero’s struggle, not your service.
Sales Pages: Map every section to the StoryBrand flow.
(Character → Problem → Guide → Plan → Call to Action → Avoid Failure → Success)
When every message you send reinforces the same simple, emotionally charged story… you stop “selling” and start leading.
And people love to follow leaders who make their path clear.
The Payoff: Marketing That Multiplies Your Money
When you apply StoryBrand right, your message gets sharp.
Your offers become irresistible.
And your prospects feel something they rarely feel in marketing today—understood.
Because the truth is, clarity isn’t just kind.
It’s profitable.
It turns browsers into buyers…
Clicks into customers…
And your marketing from “noise” into a narrative they can’t resist joining.
Final Thought
Clayton Makepeace used to say, “The better you know your prospect’s story, the easier it is to sell.”
That’s what StoryBrand gives you—a direct line into your customer’s story.
So before you spend another dollar on ads or redesigns, sit down and ask yourself:
“Is my marketing making me the hero—or my customer?”
Get that right, and you won’t just build a brand.
You’ll build a movement.
Contact me asap on how we can build a movement!
